Ketchup and the 180 Rule for Innovation by Bud Taylor


How can I frustrate people?  How can I interrupt a family meal with anger and a sore wrist?  How can I cause my children to melt down in a fast food restaurant?

I’ve got it!  Put thick ketchup in a standard glass bottle with a narrow neck.  Success.

But what if I were an Innovator?  What if I wanted to see happy people, families, and children?  What would I do?

I’d use the 180 Rule for Innovation.  I’d flip the frustrations and turn them into delights.

Learn more at

Author: Bud Taylor
The 180 Rule for Innovation